Case studies

Real coaches. Real numbers. No celebrity names.

These founders were where you are now. Here is what changed when the system was fixed. Screenshots are from the live ad accounts.

Meta AdsGoogle AdsWebinar funnelTamil market4+ years

From ₹2 to 3K a day to ₹40 to 50K a day. From scratch to ₹3 Crore+.

Vigneswari Khanna, Tamil Nadu's leading business coach

The situation. Had never run ads. High cost per lead, webinar registrations that did not turn into profitable sales, no idea what front-end price would work, and no way to raise spend without hurting ROAS.

What we did. Meta and Google strategy, high-converting ad scripts with weekly creative testing, front-end price testing (₹49, ₹99, ₹199), funnel and webinar optimisation, and a scaling framework.

1.5xaverage front-end ROAS, held consistently

₹1 Cr+business in year one

₹2 to 3 Crgrowth the following year, including offline sales

→

2026: on stage, interviewed by Siddharth Rajsekhar

Meta Ads Manager (Mar 2023 to Apr 2026) and Google Ads, from the live accounts.

YouTube AdsDemand Gen₹99 webinar

YouTube Ads from zero to ₹70K a day in 6 months

Shikkhar Suri, remote jobs coach

The situation. Dependent on Meta Ads for every lead. High cost per result with little room to scale profitably. Had never run YouTube Ads. Needed a new channel for consistent, high-quality webinar registrations.

What we did. YouTube Ads strategy, creative and audience testing, campaign and CPA optimisation, new hooks, and a scaling framework.

₹200 to 250cost per registration on a ₹99 webinar

200 a dayqualified webinar registrations

Better than MetaROAS and conversions, with good conversions holding at ₹70K a day

Google Ads: 162K clicks, ₹1.72M cost, ₹10.61 average CPC, 7.09K conversions, Apr to Jul 2026

Google Ads, 14 Apr to 23 Jul 2026: 162K clicks, 7.09K conversions. Video testimonial on the home page.

Meta AdsPaid webinarOffer and pricing

Webinar conversion from 7 to 8% to 17 to 20%

Parul Khurana, founder, Kathak With Parul

The situation. Scaling raised cost per result and made growth unprofitable. Free webinars attracted low-intent registrations. Sales conversion was 7 to 8%. Unsure whether students would pay more. Running several webinar days without knowing which one made money.

What we did. Meta Ads scaling strategy, a ₹51 paid webinar, webinar and funnel optimisation, creative and messaging work, pricing and schedule analysis. We tried YouTube Ads too, found it expensive for this niche, and dropped it.

17 to 20%webinar conversion

₹51paid webinar for better lead quality

+10 to 15%program price, no drop in sales

Meta Ads Manager, 1 Sep 2024 to 31 Mar 2026. Sunday identified as the highest-performing webinar day.

Meta AdsConversions APIScaling

Meta Ads from ₹25 to 30K a day to ₹70K a day

Abdullah Ansari, photography and wedding business coach

The situation. High cost per result while scaling Meta Ads. ROAS dropped at higher spend. Tracking was inaccurate because Conversions API and server-side setup were wrong, so scaling decisions were being made on bad data. Unstructured campaigns and no steady supply of winning creatives.

What we did. Fixed Conversions API and tracking first. Restructured the campaigns, set up a creative testing framework, and optimised across multiple ad accounts and pixels.

₹70K a dayMeta spend, up from ₹25 to 30K

₹7 to 17 La month in ad spend managed

9 to 10 monthsof sustained scaling

Most of our clients come through referrals from existing clients. That is the result we care about most.

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