How we work
The RAAS Framework. Same four steps, every account.
Guessing is expensive when it is your money in the ad account. This is the process we follow instead.
01
Research: we study before we spend.
- Your market and where your buyers already spend attention
- Your competitors' ads: what is running, for how long, what works
- Your audience: their words, objections and the moment they decide
- Your own data: what has sold, through which channel, and why
Output: a research brief you can read in ten minutes.
02
Angle: one message that makes the right buyer stop.
- The fear, goal or frustration that makes your buyer act
- One offer tested at a time, never several at once
- Hooks and scripts in your voice, in English, Hindi, Hinglish or Tamil
Output: the angle, the hooks and the shoot brief.
03
Awareness: creative and funnel matched to the journey.
- Cold audiences get one kind of creative, warm audiences another
- Registration page, reminders and follow-up built for show-up and buy rates
- Tracking set up before launch, so day one data is clean
Output: live campaigns and a dashboard you can open any time.
04
Scale: spend goes up. ROAS does not go down.
- Kill, trim and scale rules decided in advance, followed daily
- New creative every week to stay ahead of fatigue
- Budget raised in steps, judged on real payments
Output: daily numbers, weekly review, monthly plan.
Onboarding
From application to launch
- Apply. Short form. We reply within 1 working day.
- Strategy call. 60 minutes with Hemanth.
- Audit. Ad accounts, funnel and tracking, with a written plan.
- Setup. Tracking, pages, creative briefs, campaign build. Usually 2 weeks.
- Launch. Testing phase with daily checks.
- Scale. Spend goes up step by step once the numbers work.
Every week
What you get
- Daily numbers in a live dashboard
- A weekly review: what changed, why, what is next
- Every account change logged with before, after and reason
- One dedicated team, reachable on WhatsApp
AI inside the system, judgment on top.
We use AI for faster research, reporting and creative variations. Decisions about your offer, angle, budget and scaling stay with people who have done this for 4+ years and ₹10 Crore+ in attributed revenue.